International Digital Advertising Conference

The inaugural International Digital Advertising Conference (IDAC) is co-hosted by International Advertising Association and China Advertising Association.  IDAC aims at providing a forward-thinking platform for international advertising professionals to exchange information; and for multiple parties like brands, publishers and advertising marketing companies to collaborate, as well as to promote self-regulatory technical standards and common business and cultural values of the internet advertising industry.

Theme: Better Advertising, Better World Co-hosted by: IAA & CAA Date: end of 2020 (to be announced soon) Location : Shenzhen, China

The first IDAC, originally scheduled from March 30th to April 1st, 2020 in Shenzhen was postponed by a joint decision of IAA and CAA due to the outbreak of the Coronavirus epidemic. While confirming a new date for the Conference, IAA and CAA will work together to help fighting the virus by launching a global social media campaign, echoing “Better Advertising, Better World”.

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About Shenzhen

Program

  • Arrival Day
  • Day One
  • Day Two
  • Day Three

Arrival Day

● Delegates on-site registration

● Welcome Reception

Day One

● Opening Ceremony

● Conference Forum

#Better Advertising, Better Economy

#Better Advertising, Better Society

#Better Advertising, Better Technology

#Better Advertising, Better Experience

Day Two

● Conference Parallel Forums

#Better Social

#Better Video Contents

#Better E-commerce

#Better IOE

#Better Brands

#Better Recommendation Engine

● Splendid China Folk Culture Tour

Day Three

● C-Level Tour to internet giants in Shenzhen

Partners